-- Website: www.inv.tech
-- UX Demo (60 secs): www.inv.tech/demo
-- Digital Assembly Line Demo: www.inv.tech/daldemo
-- Client Web App Demo: www.inv.tech/clientappdemo
-- Culture Demo: www.inv.tech/therealdeck
-- Publications (Reports, Metrics, others): www.inv.tech/publications
Invisible is a world-changing company and the Growth Team is responsible for creating the growth pipelines/channels that will launch Invisible into the stratosphere
-- Consistent feedback is key - we are addicted to learning and getting better
-- What one of us knows, all of us should know
-- Every new mistake is a learning opportunity
-- Distributed approaches and centralized intelligence merge. Each teammate is constantly innovating and trying something new. Every mistake is prevented by all. Every success is learned by all.
-- Each of us contains the sum of the knowledge, intelligence, and creativity of our entire team.
-- We evolve and mutate constantly like an organism, identifying successful and problematic tactics and incorporating ideas from any source.
The right “Marketing Manager” doesn’t need this job description, and won’t wake up in the morning with the thought “I am the Marketing Manager at Invisible,” but with the thought: “Have we taken over the world yet?” The right person already called me and told me these words:
This is the best idea ever. I will make the Invisible brand into a virus. An all-consuming virus that will infect every mind on the planet. By the time I am done with them, people will not be able to stop thinking about this company. Their obsession will be so extreme, it will become an epidemic — and will be given a name! The only known treatments will be: to become either a customer, an agent, a partner or an investor in the company!
I will not only market the company’s service, I will market the company’s ideas. A capitalist worker’s revolution. Amazon for labor. The digital assembly lines of the 21st century. Synthetic intelligence. The biggest problem in the world is solutions. So the ultimate solution is a single bot that can do everything, and solving for Coasian coordination costs, unlocking unlimited specialization gains. These ideas impose a narrative.
I will design something so powerful, so archetypal, so ancient and futuristic — that it will be as if we have unleashed a primal force, hidden since the foundation of the world.
I will make people think about things differently. For example, an agent might resent another agent for making more money than them, or a partner might resent another partner for having more equity than them. Resentment and jealousy are not only idiotic, they are dangerous! These powerful emotions can be sublimated with the right narrative. Feeling jealous? Create more value! Don’t feel like our value assessment is fair? Design a better one!
I want to build the most transparent company ever. The most public-private company ever. I want to systematically publish all company information, except for confidential client data or operational data that doesn’t pertain to the public. I want to do something world-historical that will change the focus of the open-source movement.
What is the opposite of an NDA? Everyone in the company should talk about the company! Aside from confidential client data, I want agents and partners and investors to talk about the company across all channels — and to feel free to speak their minds. All speech is blessed. Free speech! Open debate.
I will design a public information hierarchy for company information that matches our internal architecture as closely as possible but is extremely user-friendly. I want to present people with the most important information and navigation choices first, and then let them dig deeper for more.
No stone will go unturned. Every publication — from Playboy to Marxists.org to The Cat Lover’s Society Monthly Magazine — will hear our message. Our ads will be famous. It will be a sonic boom!
Marketing creates clarity about what the business is, what it does, why it does it, and how it works. I will create clarity.
I will always know what the business needs right now so that when the call goes out, it does not return empty-handed.
Keats will apply to every job in America that requires repetitive digital work. Keats will reply to every post on your Facebook wall. Nobody has ever done what we are about to do with Medium! And this is just the beginning.
Nobody can resist an idea whose time has come.
This is an idea whose time has come.
To create chaos. To lead transparency. To design order. To narrate. To market our thesis. To identify and evolve our brand. To distribute all, everywhere. To bring clarity. To define objectives. To innovate.
These are your responsibilities.
As Marketing Manager, you are the “CEO of Sales”.
You will report to Lindsay Heneger (Director of Marketing).
This is what it means to be the Marketing Manager at Invisible.