What is Invisible?

-- Website: www.inv.tech

-- UX Demo (60 secs): www.inv.tech/demo

-- Digital Assembly Line Demo: www.inv.tech/daldemo

-- Client Web App Demo: www.inv.tech/clientappdemo

-- Culture Demo: www.inv.tech/therealdeck

-- Publications (Reports, Metrics, others): www.inv.tech/publications

Who are we?

Invisible is a world-changing company and the Growth Team is responsible for creating the growth pipelines/channels that will launch Invisible into the stratosphere

We Believe That

-- Consistent feedback is key - we are addicted to learning and getting better

-- What one of us knows, all of us should know

-- Every new mistake is a learning opportunity

Because of these beliefs, we’ve built a team where

-- Distributed approaches and centralized intelligence merge. Each teammate is constantly innovating and trying something new. Every mistake is prevented by all. Every success is learned by all.

-- Each of us contains the sum of the knowledge, intelligence, and creativity of our entire team.

-- We evolve and mutate constantly like an organism, identifying successful and problematic tactics and incorporating ideas from any source.

What does it mean to be a Head of Content at Invisible Technologies?

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To create chaos. To lead transparency. To design order. To narrate. To market our thesis. To identify and evolve our voice. To distribute all, everywhere. To bring clarity. To define objectives. To innovate.

These are your responsibilities.

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As Invisible's Head of Content, you will develop a content marketing strategy that aims to solidify Invisible’s market position as a partner to SMB businesses everywhere, and drives inbound interest in our solutions. You'll be responsible for aligning the development of content across the customer lifecycle, with a focus on blog, web, white-papers, webinars and social media. You'll launch highly creative content programs that yield engagement amongst the business community, and earns Invisible a place with business owners as a go-to place to delegate any and all time-consuming tasks.

You’ll love this role if:

You’re an energetic, driven professional with sound business acumen and natural writing instincts. You are tenacious in everything you do, and always communicate a strong message that is on-point and on brand. A strong natural communicator, both written and verbal, and very organized. You are entrepreneurial and can demonstrate quick thinking and creative problem-solving.

You'll partner closely with leaders across the organization to build a program that improves results across the board, from self-service customer acquisition to customer retention to brand development. You'll be a core member of the marketing senior leadership team.

Responsibilities

  • Spearhead creative content marketing initiatives that build positive perception and momentum in the SMB business community, and drive incremental results for the business
  • Build a team of writers and editors to deliver content that is closely tied to the segments of the market and business outcomes most important to Invisible
  • Build a content engine that can cover a diverse range of benefits & proof points across core business categories (sales teams, recruiting teams, operations teams, C-level and DIrector-level)
  • Develop a content marketing plan that maps out important milestones for growing the practice from today's experiment to a world-class integrated function
  • Partner closely with channel marketers (email, owned & earned channels, performance marketing, social, and PR) and product marketers to devise a promotional strategy that drives viewership and engagement with Invisible
  • Measure, track and assess the team's content, and related channel strategy based on the performance of assets and messaging
  • Build a strong foundation of program management, process, and cross-functional operations to capitalize on bigger market opportunities, and sustain growth
  • Play a key role in building the Invisible marketing culture, with a strong focus on collaboration and interoperability between the various marketing disciplines
  • Report to Invisible executives periodically on content marketing performance, providing expert analysis, opinion, and counsel on budgeting and strategy

    Skills

    • 4-6+ years of experience in marketing, with a focus on content marketing
    • Demonstrable experience managing and developing high-performing teams - an inspiring leader
    • Experience in b2b marketing required; experience with SMB segment preferred
    • Experience at companies with a self-service customer acquisition model and/or BPO and consulting a plus
    • Deeply creative, ability to challenge "normal" and execute on new playbooks
    • Ability to establish and refine Invisible’s voice and tone across all marketing content
    • Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners
    • Knowledge of SEO best practices
    • Knowledge of Social Media best practices

    Consistently Demonstrates:

    • Commitment to high-quality work
    • Go-getting attitude
    • Attention to detail
    • Ability to manage multiple priorities
    • Effective communication style

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    Reporting

    As the Invisible Head of Content, you are the master of content marketing and have a mission to ship and promote the highest quality of engaging content that changes the face of business productivity.

    You will report to Lindsay Heneger (Director of Marketing).

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    This is what it means to be the Head of Content at Invisible.